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Visual Identity
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Kitman Labs is the world’s leading global SaaS platform dedicated to sports science and performance analytics and providing the only single, centralized operating system for performance intelligence in elite sports and defense. Beyond a traditional EMR (Electronic Medical Records System) or AMS (Athlete Management System), their Intelligence Platform aggregates tens of thousands of data points into a singular, interactive platform.
The Challenge
Faced with the challenge of aligning their visual and verbal identity with the significant impact they deliver, Kitman Labs embarked on a bold brand refresh and web presence overhaul aimed at catalyzing real-world results.
My role was to create a strong visual narrative with my team that spotlighted their unique origin story—emerging directly from the practical, gritty world of sports performance. By championing a human-centric approach, we not only personalized the brand but also fostered a deeper, more meaningful engagement with their audience, extending well beyond the bounds of their technological offerings.
My role: Visual Design, UI
• Visual and Verbal identity
• Information Architecture
• Site Mapping, UI:UX design
• Brand Identity Refresh
• Anthem Film
Mastering Complexity in UI:UX
In developing Kitman Labs' website, I tackled the challenge of transforming complex, sector-specific data into an intuitive and engaging experience. My strategy involved bold design and innovative architecture, making vast information accessible and navigable. The result? A standout UI/UX that not only differentiated Kitman Labs from competitors but also won the One Club Denver web design award and Denver 50 Award for web redesign.
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The Schwinn Documentary dives deep into the rich history and legacy of the iconic Schwinn brand, weaving tales of innovation, culture, and cycling evolution. Entrusted with designing the website, I meticulously crafted a platform that offers sneak peeks through teasers, an immersive timeline, festival participations, and much more, offering viewers an engaging digital journey through Schwinn's storied past and prelude to the documentary.
The Challenge
Schwinn Bicycle Documentary was an ambitious project that required a platform capable of showcasing a multitude of features: a compelling teaser, an intricate timeline of Schwinn's evolution, the storied heritage of the brand, film festival accolades, and insights into the documentary's creative team. With the documentary still in the production phase, my task was to design unique assets that harmonized nostalgia with contemporary aesthetics, enriching the user experience.
The goal was to create an online environment that not only resonated with the documentary's narrative but also inspired users to engage actively, sharing their own Schwinn stories. This approach ensured the website was not just a portal, but a dynamic space where the legacy of Schwinn bicycles and the anticipation for the documentary could grow and flourish together.
My Role: UI:UX designer
• Visual Design
• Web Design
• Social Media
• Asset Creation
• Interactive Prototyping
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FYTA, an elite plant-based protein backed by the creators of the viral documentary “The Game Changers,” sought a cutting-edge UI:UX design to distinguish itself in the competitive protein powder market. The revamped design effectively elevated FYTA's brand, propelling it to a prominent position amidst a sea of competitors, and demonstrating the power of strategic digital branding in boosting product visibility.
The Challenge
To elevate Fyta's stature within the competitive elite plant protein market, our strategy honed in on their unique differentiators. In close collaboration with James Wilks and his team, my role was to guarantee that the website not only matched the high caliber of their product but also showcased our mutual dedication to excellence in design and usability. By focusing on Fyta's distinct advantages and commitment to quality, the website was crafted to propel the brand forward, distinguishing it as a leader in the plant-based protein sector and ensuring its message and mission resonated clearly in a crowded marketplace.
My Role: UI:UX Designer
• Information Architecture, Site Mapping, Web Design
• Asset Creation
• Design Direction
• Photography Direction
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GroweLab is an innovative instructional coaching platform that revolutionizes traditional professional development, providing streamlined and impactful growth experiences tailored for educators and students. this brand identity and software ui embodies the future of professional learning, thoughtfully crafted to meet the unique needs of the educational community.
The Challenge
Confronted with the challenge of reinvigorating Engage2Learn’s existing instructional coaching platform, we were tasked with a comprehensive overhaul. Recognizing the critical need for a platform that genuinely resonated with and met the needs of its users, we embarked on an in-depth analysis to identify and understand the core issues.
Through collaborative workshops and feedback sessions, we defined user personas and pinpointed the specific improvements needed. This rigorous approach led us to rebrand and a software visual design update that not only addressed the needs expressed by users but also set a new standard for professional learning within the educational community, ensuring that the platform now effectively supports and enhances the professional growth of educators and students alike.
My Role: Associate Creative Director
• Conceptual Development
• Information Architecture
• UI:UX Design
• Brand Identity
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Emerging as a visionary sub-brand under APS, Tectonyx operates at the cutting edge of technological investment. It’s mission is to aid category leaders in de-risking transformative technologies that redefine their respective sectors.
The Challenge
The challenge was to create a digital platform that mirrored the innovative spirit and forward-thinking ethos of APS. They needed a website that was not only modern and inspiring but also adept at showcasing their expansive portfolio and their commitment to pioneering new market innovations. In response, I crafted a clean website, meticulously designed to highlight their groundbreaking projects and articulate their mission to drive technological advancements forward.
My Role: Design Director
• UI:UX Design
• Visual Identity
• Asset Creation
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