+
+
Brand & UI Design
+
Kitman Labs sits at the intersection of sports science and advanced analytics, giving elite teams and defense organizations a unified way to view and act on their performance data. Instead of scattered EMRs or isolated tracking tools, their platform pulls thousands of data points into one clear, interactive system that actually helps teams move faster.
The Challenge
Kitman Labs needed a brand and web presence that matched the scale of what they actually do — unifying massive data ecosystems and shaping decisions for elite sports and defense organizations. Their existing identity didn’t reflect the grit, humanity, or real-world insight behind the platform.
My role was to help redefine that narrative. Working with my team, I built a visual system rooted in their origin story: boots-on-the-ground sports performance, not abstract tech. By foregrounding the human side of the work — the athletes, the coaches, the problem-solvers — we transformed a highly technical offering into a brand that feels bold, grounded, and unmistakably alive.
My role: Visual Design, UI
• Visual and Verbal identity
• Information Architecture
• Site Mapping, UI:UX design
• Brand Identity Refresh
• Anthem Film
The Solution
Kitman Labs had a massive story to tell — tens of thousands of data points, multiple sectors, and a product that’s both deep and technical. The challenge was to bring all of that to life in a way that felt clear, modern, and genuinely inviting.
I rebuilt the website with a UI/UX framework that balanced simplicity with authority. Clean structure, bold visuals, purposeful motion: everything served the goal of making complex information feel intuitive. Not only did it differentiate the brand visually, it strengthened how users understood the platform. The redesign went on to win One Club Denver and Denver 50 awards for its clarity and craft.
+
+
+
+
GroweLab is an instructional coaching platform built to make professional learning more intuitive and impactful. Their software helps centralize professional learning, support, and tracking into one integrated, data-driven platform. Purposefully designed for public schools to help grow their students education and help districts receive data to improve systems.
The Challenge
GroweLab had outgrown its original design. The platform no longer reflected how educators were actually using it, so the work became more than a brand refresh. It was a full rethink of both the identity and the product.
I led the rebrand and redesigned the teaching platform from the ground up in Figma, building a system that could support a pretty complex program while still feeling clear and usable. Early on, I worked closely with the engage2learn team through workshops, interviews, and hands-on sessions to understand where things were breaking down and how people were really interacting with the platform.
That shaped everything that followed. I rebuilt the brand, reworked user flows, simplified the structure, and created a visual system that felt more supportive and easier to navigate.
The result is a product that feels more modern, more human, and actually aligned with how educators teach, learn, and grow.
My Role: Brand/ UI Designer
• Conceptual Development
• Information Architecture
• UI:UX Design
• Brand Identity
+
+
+
+
Tectonyx is a forward-looking sub-brand within APS, focused on helping category leaders evaluate and de-risk emerging technologies with the potential to reshape entire industries. As a new venture, it needed a visual identity and digital presence that communicated both vision and credibility from day one.
The Challenge
The challenge was to build a digital website that could evolve with Tectonyx’s vision, a space capable of showcasing emerging technologies, housing future IP, and communicating the brand’s role in shaping new markets. They needed a site that felt modern, confident, and expansive enough to grow alongside their portfolio.
I designed a clean, flexible website that highlights their breakthrough projects and clearly articulates their mission to push technological innovation forward. The result is a digital foundation that can scale as Tectonyx continues to define its place at the frontier of tech investment.
My Role: Design Director
• UI:UX Design
• Visual Identity
• Asset Creation
+
+
+
+
FYTA, an elite plant-based protein backed by the creators of the viral documentary “The Game Changers,” sought a cutting-edge UI:UX design to distinguish itself in the competitive protein powder market. The revamped design effectively elevated FYTA's brand, propelling it to a prominent position amidst a sea of competitors, and demonstrating the power of strategic digital branding in boosting product visibility.
The Challenge
To elevate Fyta's stature within the competitive elite plant protein market, our strategy honed in on their unique differentiators. In close collaboration with James Wilks and his team, my role was to guarantee that the website not only matched the high caliber of their product but also showcased our mutual dedication to excellence in design and usability. By focusing on Fyta's distinct advantages and commitment to quality, the website was crafted to propel the brand forward, distinguishing it as a leader in the plant-based protein sector and ensuring its message and mission resonated clearly in a crowded marketplace.
My Role: UI Designer
• Information Architecture, Site Mapping, Web Design
• Asset Creation
• Design Direction
• Photography Direction
+
+
+
+
No Hands: The Schwinn Documentary explores the legacy of an iconic American brand, tracing its cultural impact and decades of innovation. My role was to design a digital home that felt just as immersive as the story itself. The website invites viewers into the world of Schwinn through teasers, an interactive timeline, festival updates, and behind-the-scenes moments.
The Challenge
The No Hands documentary needed a digital home that could do more than house information, it had to capture the full spirit of Schwinn’s legacy while supporting a film still in production. The website needed to balance multiple storytelling layers at once: an early teaser, a detailed historical timeline, festival announcements, brand heritage, and insight into the creators behind the project.
With so many pieces in motion, the challenge was to design a system of assets that felt emotionally connected. My task was to create visuals that blended nostalgia with a fresh, contemporary aesthetic, giving the project a visual identity before the final documentary existed.
The Solution
At the heart of the solution was engagement. The site needed to resonate with longtime Schwinn fans and new audiences — inviting them not just to browse, but to participate. By building space for users to share their own Schwinn stories, the platform became more than a preview; it became a living archive where brand legacy and documentary anticipation could grow together.
My Role: UI designer
• Visual Design
• Web Design
• Social Media
• Asset Creation
• Interactive Prototyping
+
+
+
+
