Innovator.
Creator.
Dreamer.
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This portfolio brings together graphic design that values intention, bold visual thinking, and a spark of play. The work leans into exploring concepts that step outside the expected while staying grounded in thoughtful design. Consider this an invitation to explore, connect, and create something meaningful.
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Visual Identity
This selection of visual identity projects highlights how design can give a brand its voice and presence that stands them apart. Each system is built with intention, expression, and room for growth.
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Kitman Labs wanted an identity and web presence that resonated with their audience and broke away from their old look in a memorable way. I led the visual design and created the full website in Figma, shaping a bold new expression that surfaced the core of their story and set them apart in their industry.
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This project centered on designing a web experience that blended Schwinn’s nostalgic legacy with a fresh, contemporary aesthetic. The goal was to create a digital space that supported the documentary’s narrative while inspiring users to participate in it, inviting them to share their own Schwinn stories and memories.
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FYTA, an elite plant-based protein backed by the creators of the viral documentary “The Game Changers,” sought a cutting-edge UI:UX design to distinguish itself in the competitive protein powder market.
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Engage2Learn was ready to reimagine their instructional coaching platform, and my role was to reshape both the brand and the software UI. The work focused on creating a more intuitive, inspiring experience that helped educators track growth, set meaningful goals, and engage with the platform in a more intentional way.
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APS wanted a modern, inspiring website for their sub-brand that could clearly present their portfolio and reflect their drive for continuous market innovation.
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Campaign Design
Closer Than You Think™
Closer Than You Think™ is a statewide initiative from Colorado University and Colorado State University designed to close the distance between rural students and accessible college pathways. My challenge was to build a flexible, unified campaign identity that could live across dozens of channels while still feeling personal and authentic.
My Role: Creative Director
Client
Colorado University & Colorado State
Year
12/01/2023
